Meet the Team

Martin Simpson (Market Research Director)
Martin has a degree in Government and Public Policy as well as an MBA and is a member of the Market Research Society. Martin has managed a large number of local authority projects and has at present overall responsibility for the management of the Carlisle City Council Citizens Panel and Cumbrian Newspapers Reader Panels of which there are six.  Martin has over 20 years of experience in advertising, marketing and market research. 

Tony Pearce (Senior Market Research Consultant)
Tony has managed a wide range of market research projects for public sector organisations and private sector clients.  Tony is a fully qualified Chartered Marketer and has over 15 years of marketing and market research experience.   Tony is also a member of the Market Research Society and Association for Qualitative Research. 

Lynne Wild (Senior Market Research Executive)
Has over 11 years experience in Market Research, 7 of which were in the Public Sector (as research officer for a Local Authority) Lynne is a full member of the Market Research Society, has a MSc in Research Methods and a degree in Social Science. Lynne has vast experience of the management of local authority consultation from questionnaire design through to statistical analysis of responses. Prior to local government Lynne worked at the Institute for Social and Economic Research at Essex University.

Georgia Shorrock (Market Research Account Manager)
Georgia has worked in advertising, marketing, market research and customer relationship management for over 25 years. She has an MBA and is a member of the Market Research Society. Her experience includes work across both the public and private sectors in qualitative and quantitative research.

Andrew Woods (Market Research Sales Support)
Previous to joining CN Research Andrew has worked for both the Public Sector including Local Authority renaissance projects,  and the Private Sector (Telecommunications - BT, O2 Ltd). With over 18 years experience in marketing and business development, he is also a member of the Chartered Institute of Marketing (CIM).  Andrew has strong experience in conducting original research and secondary analysis projects focussed on helping companies understand their markets or the needs of people via consultation programmes.

Kath Wallace (Field and Operations Manager)
Has over 9 years experience in Market Research at all levels of fieldwork, questionnaire design, administration, data input and analysis and quality control.

Susan Adams (Research Executive)
Has 7 years experience in the research field including questionnaire design, fieldwork and data input as well as daily management of the panels we currently run. Susan manages the day to day upkeep of the database and panel management.

Computer Aided Telephone Interview (CATI)
Kath and Susan supervise over 30 staff in our CATI suite.

Field Teams
We have our own local face to face survey teams, all of which are specially trained in interview techniques.