Safety Camera Partnerships

Examples of Research for Road Safety Campaigns

The Cumbria Safety Camera Partnership asked us to undertake a research project asking a random sample of people who lived in Cumbria a set of standard questions which have been agreed by the safety camera partnerships across Britain and the Government. As well as these standard questions the partnership also wanted to ask general awareness questions about the advertising of safety on the roads and also various speed restrictions on certain roads such as motorways and built up areas.  The findings provided very useful information to help the partnership develop their road safety strategies for the year ahead. CN Research is using a tracking technique to establish various trends on road safety and speed on the roads in Cumbria.

            
Other work has included evaluating road safety and safety camera campaigns for Cumbria Safety Camera Partnership, and the Cumbria Safer Roads campaign. We also conducted a post evaluation of an advertising campaign for Hull Safety Camera Partnership.
         
We also work with an advertising agency and the Cleveland Safety Camera Partnership in the pre and post testing of related campaigns. Pre-testing campaigns helps select the most effective design and messages for different audiences and the post-testing is part of the evaluation process for campaigns.  We recently tested the ‘Gotcha’ DVD with both ‘young’ and ‘older’ drivers and are currently pre-testing an innovative interactive DVD called ‘Worst Hits’ for the Highways Agency.  Research for this will be undertaken in schools and colleges.   

                                                 
          
Earlier this year we pre-tested some exciting creative concepts for a campaign for Cheshire Safety Camera Partnership.   We conducted focus groups with the target audience for the campaign and made recommendations on the most effective concept to take forward.   We also plan to evaluate the campaign for the Partnership in June this year.  The campaign will be run during the world cup campaign and build up - we will be looking at campaign awareness, recall and recognition of the campaign, and attitude change. 

For more information please call Tony on 01228 612335