NHS Foundation Trust Membership Recruitment

The creation of Foundation Trusts within the NHS is part of the Department of Health’s plan to put patients at the heart of the NHS and to place public services in local hands. A part of this process is to allow local people to become members. All Foundation Trusts aim to develop a wide membership including service users, carers, local residents and staff.
CN Research specialise in the design and development of Foundation Trust Membership recruitment programmes, research surveys, engagement panels and face to face consultation. In developing these relationships with Foundation Trusts we have acquired a reputation of both assured delivery of membership panels and overall cost-effectiveness.

Database Management
CN Research has gained considerable experience in managing member databases in relation to the target selections for recruitment and in delivering standardised quality assured data in our output files to our NHS clients.
We currently work in partnership with many Foundation Trust and NHS Primary Care Trust clients. Many projects include an ongoing need to refresh and supplement the Trust Membership database, ongoing communications, consultation and engagement campaigns and data-cleanse.

Welcome Pack Management and Despatch
CN Research is also able to manage the staggered despatch of all Foundation Trust Member Welcome Packs. We demonstrated this recently for our client Pennine Care Mental Health NHS Trust. Utilising both our CATI suite and our in-house mail fulfilment teams an additional 5000 new members were sourced, recruited and welcome packs distributed to within a set timescale.

Membership Mailers : Ongoing Membership Engagement
CN Research is well positioned to manage the delivery of additional mailers to be sent out to the membership base by the Trust.
CN Research has the resources to manage all the required workstreams from supply and overprint of envelopes, address collation, bundling and postage.
We can also supply competitive costs for print and production if required.

NHS Trust Partnerships
Some of our recent NHS partnerships in 2008:

Central Manchester and Manchester Children’s University NHS Foundation Trust
Throughout June 2008 CN Research was able to provide an incremental 2000 new Foundation Trust Members achieving a set of challenging quotas (ethnic and geographic profiles) and to within a tight timescale.

Leicestershire Partnership NHS Trust
Leicestershire  Partnership has not started the recruitment process as yet, however they have asked CN Research to recruit the 7,000 new members they need by the end of the year 2008. We will start the process in the summer 2008 using telephone interview and recruitment.
We are also able to provide further insight into patient and stakeholder profiling allowing for the targeted recruitment of all set quotas  within the Leicestershire catchment areas.

Norfolk and Waveney Mental Health Foundation Trust
The Trust  are looking to recruit another 2000 members in the coming months. Before the recruitment starts the Partnership asked CN Research to profile their Members. We did this using Mosaic profiling thereby segmenting the membership into the required demographic profiles stipulated for Monitor.
We have a great deal of experience in delivering recruitment via other channels and will be designing and delivering an online membership recruitment option for the Trust. This mechanism will be routed directly into a single Membership Database synchronising both Telephone Recruitment and Online Recruitment and allowing for a single output file for despatch to the Trust.

Central and North West London NHS Foundation Trust
A very recent partnership with CN Research, the Trust are seeking an incremental 1000 members throughout the constituencies of Kensington and Chelsea Royal Borough and Westminster Borough.

Cambridgeshire and Peterborough Mental Health Partnership NHS Trust
We are currently working for Cambridgeshire and Peterborough Mental Health Partnership NHS Trust in helping to recruit further members in support of their bids for Foundation Trust status.
To date we have successfully recruited an incremental 2000 new Foundation Trust Members both to budget and successfully achieving set quota targets for, in some cases, very “hard to reach” rural postcode areas.

Dartford and Gravesham NHS Trust
Dartford and Gravesham NHS Trust asked CN Research to recruit 500 new members in January 2008. We successfully completed the project on time and to budget. The Trust has since commissioned CN Research to continue recruitment during 2008.

If you require further information call Martin Simpson on;
01228 612272 or e-mail martin.simpson@cnresearch.co.uk