Understanding Your Tenants

Cost effective consultation to help you really understand your tenants

The recent Chartered Institute of Housing Conference at Harrogate confirmed the importance for housing organisations of effective consultation with tenants. Understanding your tenants, what they want from you as a landlord, how satisfied they are, how they act as tenants, was all shown as key information when understanding what makes your tenants tick. With this knowledge you are able to identify where future resources can be effectively used to continually improve tenant satisfaction levels.

You will probably hold data about your tenants and by supplementing this through specific, targeted research with analysis of all data it is possible to build up a clear and accurate picture of which type of tenants require different support.

CN Research has worked with the housing sector for many years, offering cost effective research projects, each of which is individually designed to achieve each client’s individual data requirements. Through detailed analysis we are able to help each client understand its client groups, giving actionable results. This allows you to target specific tenant groups and maximise both your budget and your tenant satisfaction levels – a key requirement of future government challenges.

Using both STATUS and individually designed questionnaires we have carried out research on areas such as customer satisfaction, repairs service, waiting list information and general data gathering. Methodologies have included telephone, self-completion questionnaires, internet surveys, focus groups and face to face interviews to achieve maximum response rate.

Our data analysis team use SNAP, SPSS and EXCEL to meet our clients’ data handling requirements and are able to carry out data analysis of existing or gathered data, to ensure you use the data you already hold and supplement it with valuable additional specific research.

We would be pleased to discuss with you ways in which we can help you, through specific, affordable research, to understand your tenants and engage with them in ways that are relevant and specific. We are always happy to offer a ‘no obligation’ consultation, advice on the best methodologies to obtain actionable results, or a quotation.

Georgia Shorrock
Market Research Account Manager (Housing)
CN Research
01228 – 612704
Georgia.shorrock@cnresearch.co.uk