Leisure

Understanding non-users and developing new business
Research with non-users of your services can provide insights into how potential customers view your facilities and services in relation to other providers in your area.  This research can provide a profile of your organisation against customers’ decision criteria when choosing a leisure facility, providing valuable information for communications and branding strategies.

Research findings provide insights into potential markets and improved marketing strategies. 

Understanding your current users
Understanding the motivations, perceptions and opinions of current customers is key to success in the leisure sector.  Our experience in this sector has helped us develop a range of research tools and packages to do just that.  Satisfaction levels with services and facilities can be monitored and suggestions for improvement captured.  Marketing and communications strategies and campaigns can also be evaluated as well as attitudes to other leisure providers in your area.

For more details on our services please call Tony on 01228 612335 or 07764657011 or email tony.pearce@cnresearch.co.uk 

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